20130925

Wargaming maps out how microtransactions should turn gaming into $200B industry by 2016

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[Time Published September 25, 2013 at 02:52PM]

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The games industry is seeing financial growth at too slow a rate when it could feasibly reach $200 billion through microtransactions by 2016, according to Wargaming's Victor Kislyi during today's DICE 2013 conference in London.

Despite its success, the video gaming industry sees only six percent yearly growth financially - a fact to which Kislyi asked developers: "Are you ready to sustain that humiliation?"

Kislyi's solution is to break currently untapped markets whose purchases through in-game microtransactions could potentially have a huge financial impact. According to the CEO, there are on average 1.2 billion gamers on earth, each of who could help create a $200 billion industry by making small micro transactional purchases.

"We...

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[Source: http://www.polygon.com/2013/9/25/4769038/wargaming-head-maps-out-how-microtransactions-should-turn-gaming-into] | Image URL: http://cdn2.sbnation.com/uploads/chorus_image/image/20124289/warplanes.0_cinema_720.0.jpg]

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