20140212

Klout, controversial service that measured online 'influence,' reportedly being acquired for $100 million

[~Time Published February 12, 2014 at 07:25PM]

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Klout, a San Francisco startup that quantified people's online influence by assigning it a Klout score, has reportedly been acquired by Lithium Technologies for $100 million. It seemed the service was struggling to build a successful business, and in fact founder and CEO Joe Fernandez blogged publicly about his trials and tribulations. Six days ago Klout launched a major redesign of its website that shifted the focus towards helping users improve their scores, but it seems that the final result was a sale and soft landing.

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